Services - Pharmaceutical & Medical
Presentations
Speakers Bureau Training
Senior Management Meetings
Drug Approval Process
Educational Awareness Campaigns
Media Interview Preparation
SPEAKERS BUREAU TRAINING 
Being a sought after expert and speaking like one require two completely different skill sets. For more than a decade, we have been preparing medical experts, scientists, investigators and key opinion leaders to speak more effectively about the benefits of new products and procedures. Whether you're educating an audience about product benefits, updating important medical information, presenting new data or discussing a controversial issue, it's critical to generate interest and engage listeners so they truly listen to what you have to say.
We are flattered that our medical presentation skills programs have repeatedly been rated as "the single most worthwhile speakers program I have ever attended." By learning how to condense complicated medical data into simple, yet relevant terms, experts learn how to make sense of data, provide perspective and deliver messages with clarity and conviction. Whether your next meeting is for 10 or 100, we will help your experts become expert speakers.
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PharmaVOICE: Moving Beyond the Message |
We work closely with pharmaceutical and medical education companies to provide continuing medical education accreditation programs and our speaker programs have been recognized at medical meetings and industry conferences in China, Singapore, England, Malaysia, Canada, Puerto Rico, Latin and South America, the Caribbean Islands and in cities across the United States.
SENIOR MANAGEMENT MEETINGS
You probably spend most of your work day in meetings. And if your meetings are like most meetings, senior management has little time and short attention spans. So, it's more important than ever for you
to engage quickly, speak with conviction and set yourself apart so they look up from their blackberries and give you their complete attention. So regardless of how much time you've been alloted, every meeting is significant. It's a chance for you to hit the ground running and come across as a promising contributor with leadership potential. Your ability to communicate clearly, concisely and passionately will wake up your listeners and set you apart from your peers.
Whether you are addressing your boss, the CEO or the sales and marketing team, we help you build confidence and gain theirs so you can generate consensus and execute your plans. Our meeting preparation helps you think like your listeners in order to better connect and maximize results. We will help you idenfity and set realistic goals, simplify, strengthen and manage your messages, improve your performance and come across as a strong effective leader who offers great expertise that will help peers and the organization become even more successful.
DRUG APPROVAL PROCESS
Preparation
Throughout each phase of the drug
approval process, individuals and teams must present data to key
audiences including senior management, review boards, medical monitoring
committees and FDA Advisory Committee meetings. They have to respond
to probing questions, develop understandable key messages with supporting
slides and participate in rehearsals and mock panels.
The preparation process requires tremendous effort, focus and communication
strategy. Not only is presenting data in a clear, convincing and
credible manner essential to supporting claims of efficacy, but team
members must be able to give meaning to the data so internal audiences,
review boards or committees can realize why this research is so significant
and how the drug may ultimately impact or benefit the patient.
At KFE, we realize everyone has a unique strength so we work closely
with individuals to help them structure their presentations so they
are more crisp, clear, interesting and focused. This includes goal setting, story strategy, writing, wording,
preparation and learning
to smoothly transition from topic to topic so the presentation is
organized, easy to follow, flows and brings complicated data to life.
We frequently observe rehearsals and mock meetings to critique performances and then work with individuals improve and refine their presentations. This often involves practicing on videotape followed by thorough question and answer sessions and intensive critiques. This allows peer feedback and helps presenters think through potential arguments and questions. Anticipating questions and developing well thought out responses is essential to the success of the presentation.
Delivery
To keep the listener engaged, speakers
must project presence and authority. Our coaches pay close attention
to pausing, pacing, tone clarity and body language. Too often, presenters
read instead of talk, look at their slides instead of the audience,
fail to use visuals effectively and do not emphasize what’s
important or why a specific development path has been chosen.
It is also important that presenters appear assertive to certain
issues. This includes being able to respond effectively to interruptions
and questions without losing focus, getting off track or missing
opportunities to reiterate key messages and tie those messages to
real examples and real people.
Visuals
We work with your team to make sure
the visuals support the content and key messages. Presenters
must provide enough information to explain the data, but too much
information can be distracting. We teach speakers how to deal with the deck they're dealt in order to command material that they have not personally created, how to switch slides
at the right time,
maintain appropriate eye contact, direct attention to specifics on
the slide when necessary and give meaning to the visual to help listeners
stay focused, engaged and involved.
EDUCATIONAL AWARENESS CAMPAIGNS
We have worked with scores of healthcare and public relations agencies, celebrities and athletes, pharmaceutical and biotech companies, medical education companies, associations, sales and marketing teams and organizations to raise awareness, educate and inform the public of the prevention and treatment of numerous diseases. Awareness campaigns have included multiple schlerosis, women's and men's health issues, depression, arthritis and psoriasis, nutrition, smoking cessation campaigns, hypertension, diabetes, eating disorders, asthma, heart disease and ADHD to name a few. Our consult includes message development, executive coaching, preparation for satellite media tours, deskside briefings, national television appearances, slide development, question and answer preparation and on-going guidance.
MEDIA INTERVIEW PREPARATION
Media Interview Coaching helps even the most senior executive manage the message and condense complicated information into quotes and soundbites that are informative, relevant and meaningful to the reporter's audience. We help you prepare for the tough questions, minimize being blindsided and learn how to drive your own agenda without sounding scripted or evasive. Through proven success models, practice and role playing, we will teach you how to personalize statistics and data so you are more engaging and your message is more compelling. As award winning reporters for more than two decades, we ask the questions real reporters will ask, help you understand how reporters think, what they need and want, how the story will likely turn out and how you can truly connect with their readers, listeners and viewers.
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