Services - Crisis Communication
Layoffs…employee theft…benefit cuts…product tampering…product shortage…criminal investigations… plant closings…lawsuits…workplace injury…protests…media probes…If your company was unexpectedly thrust into the spotlight, would you know what to do? Do you know how to manage the crisis and protect your reputation? Can you clearly communicate with the media, the public and other target audiences when reporters arrive unexpectedly at your door?
From plant gates to news conferences, our videotaped crisis training programs simulate real life situations that require your reputation management team to put its emergency plan into action and spokespeople to the test. We work with you to create a crisis scenario that takes twists and turns, forcing you to think on your feet, face deadlines and deliver information quickly and accurately. Our seasoned experts pepper your spokespeople with tough questions, stage breaking television reports, surprise interviews and news conferences to prepare you to deal with an onslaught of unwanted attention.
From manufacturing shutdowns to accusations to product tampering to layoffs to lawsuits, we have helped many companies prepare for and deal with sensitive situations that require immediate guidance, strong message development, writing news releases and quickly preparing spokespeople to address a variety of difficult audiences. If a crisis breaks and you need the help, we’re available to your team at any hour.
When your company’s reputation is at stake, you can’t afford to wait…you can’t afford to choke. How prepared are you for an unexpected crisis? Can you:
- Think on your feet, quickly organize and assign roles
- Define, frame, deliver and control your message
- Handle unwanted, unexpected or hostile questions
- Manage on the spot interviews under pressure
- Communicate effectively with a variety of audiences
- Quickly manage unfolding and changing events
- Correct inaccuracies and control the rumor mill
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