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Services - Crisis Communication Training
- “Karen Friedman has a unique gift of telling you what you need to hear, not what you want to hear. As I have worked my way up, people tell me less and less what is true and more and more what they think I want them to say. She is tough and honest so we get what we need.”
-Carmen Ferrigno, VP Communications, Saint-Gobain Corporation
- “I can't thank you enough for the great job you and your team did during our crisis training. We chose the right team to work with our team, and that made a day of hard work educational and fun.”
-Patty Purcell, CEO, Mid-Atlantic Dairy Association
- “What Karen brought to our crisis training program for a dozen leading hospital administrators in China is absolutely miraculous. Her unique approach, enlightening perspective and veteran journalist insights exactly what administrators wanted to know.”
-James Liu, General Manager, Beijing BRHC Health Consulting Ltd.
- “I have sought Karen Friedman’s advice on several occasions while preparing important statements during a crisis. She has always provided me excellent advice and key messaging which is why she is the first person I call for communication strategy guidance.”
-Brigid O'Neill-Lagier, CEO American Red Cross Blood Services
- “We consider you to be a vital component in the delivery of our crisis management and litigation PR services. You not only have the journalistic background and training skills, but also the ability to quickly comprehend our strategies and work as a true partner-in-service to our clients.”
-Wayne Edwards, COO, Bill Hudson & Associates
- “You’ve proven your value to us time and time again as we’ve called upon your services for years and have even depended on your immediate attention during an emergency. But recently, I was amazed at your ability to quickly simplify and humanize a complex 200-year old argument and help our company present our message with results.”
-Ludovic Rassat, President & CEO, Boiron
- “Karen’s unique background as a news reporter sets her apart from other consultants and media trainers. Her inside knowledge and expertise puts us at a great advantage to respond quickly and effectively to media inquiries in any situation.”
-Michael Smith, Corporate Communications Director, Acts Retirement-Life Communities, Inc.
From plant gates to news conferences, our videotaped crisis communication training programs simulate real life situations that require your reputation management team to put its emergency plan into action and spokespeople to the test. Layoffs…employee theft…benefit cuts…product tampering…product shortage…criminal investigations…plant closings…lawsuits…workplace injury…protests…media probes. If your company was unexpectedly thrust into the spotlight, would you know what to do? Do you know how to manage the crisis and protect your reputation? Can you clearly communicate with the media, the public and other target audiences when reporters arrive unexpectedly at your door?
With crisis communication training we work with you to create a crisis scenario that takes twists and turns, forcing you to think on your feet, face deadlines and deliver information quickly and accurately. Our seasoned experts pepper your spokespeople with tough questions, stage breaking television reports, surprise interviews and news conferences to prepare you to deal with an onslaught of unwanted attention.
From manufacturing shutdowns to accusations to product tampering to layoffs to lawsuits, we have helped many companies prepare for and deal with sensitive situations that require immediate guidance, strong message development, writing news releases and quickly preparing spokespeople to address a variety of difficult audiences. If a crisis breaks and you need the help, we’re available to your team at any hour.
When your company’s reputation is at stake, you can’t afford to wait…you can’t afford to choke. How prepared are you for an unexpected crisis? Can you:
- Think on your feet, quickly organize and assign roles
- Define, frame, deliver and control your message
- Handle unwanted, unexpected or hostile questions
- Manage on the spot interviews under pressure
- Communicate effectively with a variety of audiences
- Quickly manage unfolding and changing events
- Correct inaccuracies and control the rumor mill
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