About Us - Bios
KAREN FRIEDMAN is an international communications expert who has worked with executives on four continents. Author of the best selling book “Shut Up and Say Something: Business Communication Strategies to Overcome Challenges and Influence Listeners” (Praeger 2010), she heads Karen Friedman Enterprises, Inc. which helps business professionals become more powerful persuasive communicators.
She is the winner of the Enterprising Woman of the Year award which recognizes female entrepreneurs across North America for their achievements and a former award-winning top market television news anchor and reporter whose breaking coverage of local and national events has aired on ABC, CBS, NBC, CNN, the Today Show, Good Morning America and Nightline. Her regularly published columns for the Philadelphia Business Journal are syndicated nationwide.
Karen’s expertise in message development and leadership communications was first recognized when a U.S. delegation led by former First Lady Hillary Rodham Clinton tapped her to provide media and political training for women in South and Central America. She is regularly called upon to prepare pharmaceutical companies and spokespeople for drug launches and FDA meetings and has rolled out speaker, media, crisis and communication training programs in numerous countries. Her clients include world giants such as Pfizer, Shire Pharmaceuticals, CSL Behring, Hilton brands, Johns Hopkins, Villanova University, QVC, Dow Chemical as well as athletes, celebrities, political candidates and other newsmakers.
Since Friedman launched her firm in 1996, businesses have been relying on her to help them develop and deliver powerful messages and field tough questions to communicate more effectively during a wide variety of challenging situations including nationwide educational campaigns, manufacturing shutdowns, congressional hearings, product launches and recalls, analyst and investor presentations, hostile community meetings, employee issues, chemical spills and the drug approval process.
Frequently quoted by publications such as the New York Times, Wall Street Journal, USA Today, Forbes, Fortune and CNN Money, Karen is a highly sought after professional speaker who has repeatedly received top rated speaker awards. Her articles on leadership and communication techniques are regularly published in business magazines and on-line sites and her popular monthly communication video tips are viewed by thousands of subscribers. Other published works include “Speaking of Success", which she co-authored with several best-selling writers including Stephen R. Covey (Seven Habits of Highly Effective People), Ken Blanchard (One Minute Manager) and Jack Canfield (co -creator of Chicken Soup for the Soul).
Karen earned her degree at the Pennsylvania State University and furthered her studies at the University of Manchester in England. She is adjunct faculty for Smith College’s prestigious Executive Education for Women programs and a professional speaker who once ran for a highly contested seat in the Pennsylvania state house.
Karen is a member of numerous organizations including the National Speakers Association, International Association of Business Communicators, Public Relations Society of America, American Society of Training and Development and the Healthcare Businesswomen’s Association where she conducts standing room only workshops at conventions and leadership conferences.
Karen lives in the Philadelphia area with her husband, two sons and ornery cat.
DARRELL L. BROWNING has served as a senior advisor for Karen Friedman Enterprises for more than a decade. His expertise in message development, issue and crisis management and leadership communication skills have helped hundreds of spokespeople across numerous industries. Browning has served as crisis manager and communication consultant in a variety of high-profile national and international events to ensure critical messages are identified and delivered through appropriate vehicles for both internal and external audiences.
Browning has nearly 20 years experience as a former producer and on-air personality for CBS-KYW News Radio in Philadelphia and Associated Press Nation/World News Editor in addition to serving as Business and Feature Editor for business magazines and daily newspapers across the nation. As guest lecturer for the past eight years within the MBA Program at University of Pennsylvania’s Wharton School, he currently coaches students on media interviewing skills in crisis communication electives. Browning also created and teaches Business Communication for Leaders core segments within Philadelphia College of Osteopathic Medicine Organizational Development Master’s in Organizational Development program.
Browning is certified in all phases of Hogan Assessments, a scientific-based approach to determining fit to company culture, teamwork and individual work styles. He also possesses extensive experience coaching executives in individual job performance improvement. He also holds certification in change management from The American Society of Training and Development. A popular guest speaker for many business and public organizations, Browning holds degrees in both Social Sciences and Journalism from The Ohio State University.
CINDY HOFFMAN brings twenty five years of communications experience to Karen Friedman Enterprises, Inc. Building on a career as a television news reporter, writer and producer, she expanded her expertise to include executive coaching, media and presentation training, and issues and crisis management.
Ms. Hoffman's television experience includes three years at CNN, producing two hours of daily, live news broadcasts, plus producing and writing positions at KYW-TV in Philadelphia, WNEV-TV in Boston, and WFSB-TV in Hartford, Connecticut. She also worked as an on-air reporter for the ABC affiliate in Jacksonville, Florida and reported and produced business features and in-depth profiles for the syndicated television program, "The Bottom Line".
As Director of Media Relations for Thomas Jefferson University, Ms. Hoffman was responsible for all external relations for its research institution, its 710-bed teaching hospital and affiliates, and for Jefferson Medical College, the nation's largest private medical school. She provided extensive media training for senior administrators, physicians and scientists, developed internal and external crisis and disaster plans, provided issues management counsel and served on institutional, city, and region-wide disaster planning and response committees.
For more than a decade Ms. Hoffman has provided media training, presentation training, and issues management counsel to corporate clients, hospital systems and managed care organizations, pharmaceutical and bio-tech companies, non-profit organizations, and professional and trade associations. Her healthcare expertise includes issues regarding FDA approvals and clinical trials, managed care, genetic engineering, medical ethics, and medical education. She also prepares athletes and entertainers to serve as corporate spokespeople. In addition, Ms. Hoffman counsels clients regarding litigation public relations, labor issues, environmental issues, and disaster planning.
Ms. Hoffman is an honors graduate of Brandeis University and studied for a master’s degree at the University of Pennsylvania.
CAROL M. ROSENBAUM is a specialist in media and communications, with a nationally-recognized 30-year career as a TV journalist, documentary video writer/producer, college professor and communications coach.
She has successfully trained and coached professionals from the business, financial, medical/pharmaceutical, legal and broadcast fields for high-impact presentations, tough Q & A sessions, media interviews, on-camera appearances, crisis management and news conferences. Her expertise, keen analytical skills and sensitive approach have helped countless professionals develop and deliver compelling, persuasive messages that effectively resonate with their audiences. In Fortune 1000 companies across the country, she has coached executives in developing their leadership presence, and in artful, strategic communication.
Her incisive articles have appeared in the Public Relations Society of America’s PR Tactics, and she herself, as a documentarian, is the subject of a 2012 article in the journal of the National Academy of Arbitrators.
Carol has extensive experience in television news, serving as the executive producer for long-running news series at an ABC-TV affiliate station. Her journalism skills won her 2 Emmys and 3 more Emmy nominations for a healthcare documentary series broadcast on CBS-TV. Her 16 other major awards include the coveted Robert F. Kennedy National Journalism Award for best television news series.
For thirteen years, Carol taught communications on the college level, including courses in public speaking, business writing, English composition and video production. She holds an A.B. from Smith College and an M.A. in English from the University of Pennsylvania, with additional graduate work in Cinema Studies/Film Production at UCLA.
TERRY ADAMS CSP, MEd proudly holds the designation of CSP – Certified Speaking Professional, designated by the National Speakers Association; in addition, Terry is a coach and facilitator with a central focus to enhance communication and organizational effectiveness. She applies 20 years of experience in presentations and communications to achieve exceptional results.
Terry works with seasoned executives, newly promoted managers, business leaders, and sales reps to equip them with the communication skills they need to have a powerful impact on multiple audiences - from clients and employees to investors and TV audiences. Terry’s coaching helps individuals and groups capitalize on existing strengths and develop critical competencies needed for success. She offers candid and supportive feedback; and a customized approach to make the coaching relationship a productive and a successful experience.
Terry has a proven track record as a catalyst for change in a variety of industries including pharmaceuticals, health care, hospitality, financial services, and telecommunications.
Ms. Adams holds a masters degree in Organizational Development and authored Platinum Partnerships: Seven Strategic Secrets for Competitive Advantage. Terry is a Certified Speaking Professional; a member of the National Speakers Association, NJ OD Network; and a volunteer for The Crisis Ministry fighting hunger and homelessness in New Jersey.
ERIC GOLDENBERG brings an added dimension to media and crisis skills
training. With nearly thirty years of experience as a photographer
and field producer at ABC, he has covered thousands of award winning
local, national and international news events. From coverage of Hurricane
Andrew, to the Gulf War in Israel, the California Earthquake, the
“88” Olympics in Calgary, Canada, Three Mile Island and the Bicentennial
Eric excels at putting participants inside newsrooms
to give them realistic, hands-on experience and make them feel as
if the story is really happening to them. He is an active member of our crisis communication training programs.
RON GREENSTEIN is an award winning video producer and cameraman
who has been producing and editing corporate and training videos,
multi media, infomercials, graphics and animation for more than two
decades. As the owner of “Here’s Lookin At You Kid” and “Main Line
Video”, his expertise in corporate and broadcast photography is an
asset during coaching and training sessions at Karen Friedman Enterprises.
Ron’s clients include pharmaceutical companies, real estate agencies,
utility companies, railroads, law firms
and non profit organizations.
He began his creative career as an electrical engineer at General
Electric and served in the United States Navy.
DEBORAH STANEK REAST offers a wealth of expertise to Karen Friedman Enterprises, Inc. As the founder of a personal assistant firm that has been rated Best of Philly by Philadelphia Magazine, Deborah has over 35 years’ experience in all aspects of administration, including personnel coaching, team building, mentoring, employee performance and participation, employee relations, human resources, training and management. For more than two decades, she was the operations manager of a successful ophthalmology practice and was responsible for workforce development and management as well as administration of offices and personnel. Deborah also served as an assistant to Pennsylvania Senator Edwin G. Holl.
As an associate at KFE, Inc. Deborah manages our day to day operations which includes schedule management, assisting clients and colleagues as well as working with our vendors to coordinate coaching’s, trainings, speaking engagements and conference programs. She is a graduate of the prestigious Gwynedd Mercy College and earned a certificate in Management from Villanova University. Deborah also obtained the Certified Medical Manager (CMM) designation from the Professional Association of Health Care Office Managers and is a Pennsylvania Notary Public.
In addition to making my life (and yours) easier, Deborah also assists with website coordination, sales and marketing, public relations and client projects.
DAVID KRAVITT, MBA, CPIM
has more than twenty-five
years experience in business management and marketing making him a valued advisor in business strategies, on line presence and technical management. As the Chief Operating Officer at KFE,
David manages and provides support for our technical operations to continually improve our services,
products and responsiveness to our valued clients.
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